Strategic Plan Update
Vancouver, Washington – June 28 & 29, 2010
The vision of this association states our highest aspirations at the time of creation. This vision statement was modified in the year 2000. It was decided during the 2004 & 2010 Strategic Plan Update that it was still representative of our vision today and was not modified.
Our vision for Evergreen Rural Water of Washington is:
"To be the recognized leader in assisting Washington State Utilities to attain the highest quality professional standards."
The mission of this association states the way in which we will strive to attain our vision. This mission statement was modified in the year 2000. It was decided during the 2004 &2010 Strategic Plan Update that it was still representative of our mission today and was not modified.
The mission of Evergreen Rural Water of Washington is:
"To provide and promote the highest level of service, technical assistance, training and advocacy for Washington State Utilities."
We will pursue our mission by accomplishing the goals set forth here. In pursuit of our mission, we shall amplify our strengths and seek to eliminate our weaknesses. Some, although not necessarily all strategies to attain our goals are listed after each goal. Goals are not ordered in any preference or degree of importance. No ranking should be inferred from the listed order.
GOALS & STRATEGIES
Create a broader financial base
A. Increase the net income
1. Develop and enhance fee-based field activities.
2. Develop and enhance fee based training activities
3. Aggressively pursue grants and contracts.
B. Increase membership revenue
1. Continually update the membership campaign.
2. Improve association visibility
3. Improve member benefits
Explore long term facility needs
A. Define our needs.
1. Determine location for future facilities.
2. Determine facility type and size
Strengthening the Association's Administrative Functions
A. Increase membership involvement
1. Promote interest in board participation
2. Foster membership interest
B. Continue staff training
C. Review personnel policies and procedures annually.
D. Assess the need for additional personnel
E. Assess the need for web site training and updating
F. Evaluate opportunities for non traditional training
Strengthening board functions
A. Continue board training
1. Continue NRWA required board training
B. Annually review strategic plan at the 3rd quarter board meeting
C. Develop a plan to identify issues with committees and give more direction
D. Develop a succession for board members within regions
E. Develop a new board member training plan
F. Develop our committees and membership participation
Marketing, Communication and Public Relations Improvement
A. Continually improve association publications.
B. Aggressively promote the "Quality on Tap" program.
C. Expand relationships with regulatory agencies.
D. Encourage board, staff and membership to contribute articles to publications.
E. Recognize membership loyalty
F. Develop and implement a strategic marketing plan
1. Target the larger systems as well as the small systems
A. Evaluate an agenda of legislative goals.
B. Strengthen our state legislative network
A. Technical Assistance
1. Assess and secure funding for additional personnel.
2. Encourage the use of current available technology.
1. Assess the need for additional training opportunities.
2. To provide training on existing and new technology.
3. Evaluate training opportunities with Indian Health Services
C. Exploring partnerships
This revised long-range plan shall constitute our guiding document until and unless modified by the Evergreen Rural Water of Washington Board of Directors at a regularly scheduled or specially called meeting. Previous long-range planning documents are hereby rescinded.
Attest this 29th day of June 2010.
President of the Board Secretary of the Board
Evergreen Rural Water of Washington
Strategic Plan Update
Evergreen Rural Water of Washington (ERWoW) completed its initial long-range plan in 1994, and revisited and updated the plan in 1997, 2000 and again in 2004. Since that time many changes have occurred that warrant a revisit and review of that plan. The following revisions resulted from the Review and Rewrite Long-Range Planning Session conducted in Vancouver, Washington on June 28 & 29, 2010.
The planning committee consisted of:
Board Members: Brad Anderson, Jack Freitag, Mike Ireland, Rogena Johnson, Paul Kamin, Bill Morris, Stan Ratcliff, Fred Sheldon, David Vik
ERWoW Staff: Tom Arnbrister, Kari Beeler, Tracey Hunter, Tom Knackstedt, Bob Kreb, Jill Parker, Mike Pendergraft, Gary Rhoades, Chad Short, David Tysz, Derek Zock.